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Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht, and Cameron Adams on 1 January 2013. In its first year, Canva had more than 750,000 users. In April 2014, social media and technology expert Guy Kawasaki joined the company as its chief evangelist (brand promoter). In 2015, Canva for Work was launched, focusing marketing materials.
During the 2016–17 financial year, Canva's
revenue increased from A$6.8 million to A$23.5 million,
with a loss of A$3.3 million. In 2017, the company reached
profitability and had 294,000 paying customers.
In January 2018, Perkins announced that the
company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and
the company was valued at A$1 billion.
During May 2019, the company raised another
round of funding of A$70 million from General Catalyst and Bond and its existing investors
Blackbird Ventures and Felicis Ventures, valuing Canva
at A$2.5 billion. In October that year, Canva announced that it
had raised an additional A$85 million at a valuation
of A$3.2 billion, and launched an enterprise product.
In December 2019, Canva announced Canva
for Education, a free product for schools and other educational institutions intended to
facilitate collaboration between students and teachers.
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